The myriad ways in which people are consuming information is constantly evolving. Newspapers, radio, television etc., are relatively used less compared now that people have started to use more of smartphones or hand-held devices. Moreover, people use social media more than other websites out of the total time they are online. Hence, Google Ads are also losing prominence as opposed to Facebook Ads. The fact that every mobile user who has internet connection has installed Facebook cannot be ignored. Our marketing efforts should be driven towards forming strategies that provide the best ROI.
Below are 5 Keys to unlocking Facebook ROI. They have been briefly stated to have a complete picture of what all practices can be adopted for better ROI. For further details on each strategies and crafting the most appropriate strategy for Facebook, you can call on 01-5532700. Meanwhile, let’s get acquainted to these 5 Keys:
Most of the businesses fail at this very first step. Sometimes, the audiences are defined to be too broad and sometimes too specific. When people don’t get the intended response they start making changes in the audience too quickly which prohibits the opportunity to evaluate their performances well. At least, we have to give a substantial amount of time to get to understand the consumer behavior. Creating multiple audiences are hence preferred. Other considerations that businesses should take while defining the audiences are:
It’s very important to create a high engagement post to reach out to a maximum number of people with minimum spends on Facebook. But creating a viral campaign is not that easy as we never know what campaign might go viral. But at least we can focus on below mentioned points to create more engaging posts:
Usually, customers don’t like to make an extra effort to find a particular page and make a request for a product or a service through that page. An easy CTA button would entice them to perform the action.
Keeping this in mind Facebook has made the CTA “Send Messages” most common for almost all types of posts on Facebook.
Look at findings of Ad Rolls on Impact of CTA buttons.
Although Landing Pages are not directly linked with Facebook, it holds an important prominence in creating an impact on the customers. Hence, Landing pages should always be guided towards providing the complete information in brief and giving a reason to the visitors to get associated with the business. Following things need to be taken care of well while designing a landing page:
Remarketing is very useful in getting conversions out of minimum spends. It creates an impact on the people who have already shown some interest in the business with new offers, constant persuading, cross-selling associated products etc. Compelling remarketing strategies can be adopted following the below steps:
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