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Search Engine Marketing in Nepal

Pedal Group has been continuously putting efforts into the digital marketing space as the best Search Engine Marketing in Nepal and driving results to maximize the business of our associated brands. We’ve been opting paid search strategy to reach potential customers looking out for a particular product or service in real-time and seizing the deal by making conversions.

Search Engine Marketing (SEM), Pay-Per-Click (PPC), Google Ads, Ad words are denoted differently based on their operational methodologies. However, they refer to the same thing, i.e. to pay a search engine for clicks. In digital marketing, SEM paid strategy enables an advertiser to pay a fee each time a user clicks a text/creative design, which links to their website, displayed on the specific search engine results page (SERP). You can control how much you pay for each click and how much to allocate to your advertising campaigns.

Providing top internet marketing services, we help manage PPC campaigns, extract meaningful data, and present it back to you in a simple format to understand. We are a result-driven PPC agency and focus on delivering leads and sales. With collective experience, we manage all your PPC activity, formulating strategy, and providing insights with detailed reporting.

PPC Advertising to boost your business to reach a new audience

Although the SEO of a company might rank organically high, one would still need a PPC presence. With the ever-increasing Click-Through-Rates (CTR) and trust for paid ads, we believe in collecting more clicks percentages between ad spaces, featured snippets, local pack listings, instant answers, and many other SERP features. Our PPC management services include:


There are many PPC platforms available, but the most popular is Google Ads, as more than 96% of people refer to Google in Nepal. Google ads are segmented into:

Search Ads are a form of digital marketing where search engines allow advertisers to show ads when a user runs a search query. In this model, until someone clicks on your ad, you don’t pay. Ad formats include text ads, which are shown at the top or bottom of the organic search results, or shopping ads shown above the search results.

Display Ads

Display ads or commonly known as Google Display Network (GDN) can make you reach audiences while they browse their favorite websites, surf through a YouTube video, check their Gmail account, or use mobile devices and apps. It refers to textual or graphical advertisements placed on third party webpages.


Retargeting services (also known as Remarketing ads) recapture your interested visitors who had visited at least once on your website with specific action. It potentially connects 98% who leave your website without making any further conversion or engagement through Google AdWords and Facebook Ads. Search Remarketing creates conditions, based on cookies, to display specific ads to a narrow, targeted, and niche set of users. Facebook Pixels remarkets to people who have already taken some kind of action on your website.

Social Media channels like Facebook, Instagram, Linked In, Twitter also offer pay-per-click advertising.

Technical Optimization of SEM Campaign

Our technical team analyzes the PPC campaign based on the focused channel. It’s a tactical, day-to-day approach to filter out what’s working and what’s not to improve the campaign performance. Although there are many tasks involved in the process, the following are the best methods to boost the campaign’s performance adapting the evolving SEM landscape:

  • Extensive Keyword Research
  • Eliminating Negative Keywords
  • Managing Budgets
  • Developing and Managing Bid Strategies
  • Configuring New Campaigns
  • Scripts and Rules
  • Setting Up Tracking Codes
  • Configuring Campaign Settings – Timing, Geo-Location, Device Targeting, Audience Targeting
  • Remarketing Lists for Search Ads

Our Proven SEM Process Success Story

1. Keyword Analysis and Research

We perform an in-depth keyword analysis to ensure your business reaches the maximum target audience.

2. Customer Analysis

We rigorously research about your potential customers to know the target audience and how to drive them to your site.

3. Impactful Ad Copy

Our copywriters draft an effective ad copy that has the right keywords to attract higher volumes of clicks.

4. Traffic Tracking

We monitor and track the actions and time duration of customers on the site.

5. Bid Management

The bids fluctuate almost on an everyday basis. We regularly manage your bids to ensure our ads stay ahead of the competition.

6. Landing Page Design

Our creative team dwells into constructing effective landing page design to ensure customers get the most relevant results.

7. A/B Testing

We keep a close watch on the continuous A/B Testing to check each PPC campaigns effectiveness and decide which ads lead to the highest click-through and conversion rates.

8. Reporting

We regularly review and report the KPIs and PPC campaign performance to adjust any project plans if necessary.

Why choose us for your PPC Advertising Campaigns?

Effective Google Adwords management
Tailored PPC strategies
Relevant Keyword Research
Flexible Contracts
Measurable Results
Quick Support
Excellence – Best Start-Up 2020


Search engine marketing (SEM) is a type of Internet marketing that mainly involves promoting websites through paid advertising by increasing their accessibility to search engine results pages (SERPs).

SEM is a paid strategy and SEO is an organic strategy, which is the biggest distinction between SEM and SEO. The concepts related to search marketing have evolved, like most things in the search industry. SEM can be considered by some advertisers to be a generic term that encompasses both paid and organic strategies.

Search engine marketing (SEM) has three main types, all aimed at helping you achieve greater exposure in search results.

  • Pay-Per-Click (PPC): Pay-Per-Click is a form of online advertisement from Google. In supported search results, marketers bid on words and phrases that prompt their advertisements to appear. Any time someone clicks on one of their advertisements, advertisers pay a fee.
  • Local SEO: Local SEO is a method of optimization of search engines (SEO) that focuses on getting the results of your business listing to appear in Google map. For clicks, there is no fee.
  • Organic SEO: Organic SEO is an optimization method for the search engine that results in increased exposure of your website content in unpaid, non-local results.

Really, there's no one-size-fits-all answer. Although the largest online ad network is Google Advertising, it's a really flexible one. Small and medium-sized business invest from $9,000 to $10,000 per month on average (that's $100,000 to $120,000 a year). In addition, the average price of an ad from Google Advertising is around $1 to $2 per click.

Using SEM for your company has many advantages. For instance, you are also enhancing your brand recognition and exposure by growing your online presence. In exchange, this leads to online leads and generates revenue. Likewise, you should provide your guests with insightful content that they may not be able to find somewhere else.

The most famous search engine marketing tool is currently Google AdWords. Another popular SEM site is Bing Advertising, as are Yahoo! Gemini and Ignition One.

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