We perform an in-depth keyword analysis to ensure your business reaches the maximum target audience.
We rigorously research about your potential customers to know the target audience and how to drive them to your site.
Our copywriters draft an effective ad copy that has the right keywords to attract higher volumes of clicks.
We monitor and track the actions and time duration of customers on the site.
The bids fluctuate almost on an everyday basis. We regularly manage your bids to ensure our ads stay ahead of the competition.
Our creative team dwells into constructing effective landing page design to ensure customers get the most relevant results.
We keep a close watch on the continuous A/B Testing to check each PPC campaigns effectiveness and decide which ads lead to the highest click-through and conversion rates.
We regularly review and report the KPIs and PPC campaign performance to adjust any project plans if necessary.
Search engine marketing (SEM) is a type of Internet marketing that mainly involves promoting websites through paid advertising by increasing their accessibility to search engine results pages (SERPs).
SEM is a paid strategy and SEO is an organic strategy, which is the biggest distinction between SEM and SEO. The concepts related to search marketing have evolved, like most things in the search industry. SEM can be considered by some advertisers to be a generic term that encompasses both paid and organic strategies.
Search engine marketing (SEM) has three main types, all aimed at helping you achieve greater exposure in search results.
Really, there's no one-size-fits-all answer. Although the largest online ad network is Google Advertising, it's a really flexible one. Small and medium-sized business invest from $9,000 to $10,000 per month on average (that's $100,000 to $120,000 a year). In addition, the average price of an ad from Google Advertising is around $1 to $2 per click.
Using SEM for your company has many advantages. For instance, you are also enhancing your brand recognition and exposure by growing your online presence. In exchange, this leads to online leads and generates revenue. Likewise, you should provide your guests with insightful content that they may not be able to find somewhere else.
The most famous search engine marketing tool is currently Google AdWords. Another popular SEM site is Bing Advertising, as are Yahoo! Gemini and Ignition One.
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