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Pedal is an advertising agency in Nepal with a 360-degree approach. Our top-notch services as part of the advertising in Nepal are branding, brand positioning strategy, campaign formulation, commercial ads development, ads campaigns, Facebook advertising, online advertising, branding, and brand management, makes promotion and advertising strategy and release the communication through various available mediums. We are among those advertising agency in Nepal which is laced with ground-exploding ideas by seeing things differently to go behind the unusual. As a renowned ad agency in Nepal, We don’t only sell products; we also make iconic brands.
As the best Advertising agency in Nepal, we help to promote or sell a product, service, or idea through non-personal messages to openly sponsored platforms. Top advertising agencies communicate through various mass media of ATL (Above the Line) – Television, Radio, Print (Newspaper & Magazines).
Top advertising agency upsurges with a simple objective – win consumers’ hearts and minds. Pedal Group combines strategy, design, copy, advertising, and research to creatively drive your brand. We take pride in rendering a fresh perspective to your brand image through an exacting procedure – consultation meeting. Our account planners and executives value your engagement and are ready to share any new idea relating to creative strategy.
Advertising agency makes Brand Strategy to improve the consumer experience, competitive advantage, and financial performance. What you stand for, the promise that you make, and the personality you convey is what formulates your brand positioning strategy. It does include your logo, color palette, and slogan, but above all brand strategy defines your objective and the reason for your brand’s existence.
We bring unique skills and experiences to the table to draft a mechanism by which your company goals and priorities are translated into a concrete strategy. Based on the brand positioning big idea, we create compelling contents that act as a primary means to achieve those goals. Be it social media posts, quizzes, video scripts, motion graphic scripts, radio/audio advertising, blogs, website copy, interviews, research, brand stories, press releases, company profile, sales collaterals, FAQs; we are there for you.
We practice writing persuasive marketing and promotional materials that inspire individuals to take specific action as defined based on emotional behavior. From making a purchase, clicking on a link, contributing to a cause, or arranging a consultation, we ensure the targeted audience convert through our compelling copy. Our in-house ad and promo team writes the best advertising copy, landing pages, sales collaterals, product descriptions, direct mail copy, or newsletters, we got it all covered for you to create the right bend of brand value.
After a thorough analysis of what your brand values stand for, we make your brand say the beliefs, how your product is conveyed, and what individuals want to feel as they engage with it. Essentially, your brand identity is your company's personality and a commitment to your clients. As a creative agency, Pedal group provides the following services to improve your brand identity and brand name.
Packaging Design- Your product’s packaging design is the place of contact where your potential customer decides the ice-breaking question: buy or don’t buy? It is an extension to your brand identity that creates the first strong impression with all the information. The protection, storage, and transportation feasibility are well-taken care of by our creative designers to create a customized design for your product that will compliment your unique idea. We ensure it looks appealing on the shelves with correct fonts, colors with special attention to detail.
Space Design- A good space design curates the right ambiance and entire experience of your service area; your restaurant design, retail outlet, departmental marts, or stores. The movement patterns in physical paths, sightlines, signage and way findings, lighting and materials, and your brand connection through colors play a magical role for your customer to experience. We ensure that your dream project is well developed for easy walk-in conversions and build returning customers.
Our connection with national and international media services is especially leveraged to advertise your enterprise or product. We are the top advertising agencies in Nepal that provide various media services through:
Home advertising reaches customers when they’re outside of their homes. We design to grab your customers' attention who are on the go or wait in high dwell-time locations. This traditionally entails everything from billboards to shelters for taxis, benches, and everything in between.
We are the best advertising agency in Nepal for OOH advertising with broad offerings:
We work upon choosing the correct type of printing to meet your needs in terms of quality, speed, and budget. Digital printing comes in all shapes and sizes and offsets lithography and other print processes that require a good deal of skill and knowledge. We will work as your production team ensuring your printed material meets the standards for your brand. Printing is the creation of printed and/or copied content from digital or hard copy format originals, including (but not limited to):
Advertising is a method of communicating with consumers for a product or service consumers in various platforms like digital media, print media, radio, television etc.
Advertising has three main aim: to educate, inspire, and remind people. Informative advertising raises name, product, service, and concept recognition.
The purpose of advertising is to increase brand awareness and increase sales of a particular business.
Advertisements are important because they educate the public, raise awareness about particular goods and services, promote sales, and offer a medium of communication.
An advertising is ethical if it is made with the expectation that viewers will understand it and be motivated to act on it in order to achieve beneficial outcomes. When an advertisement is produced for the sole purpose of deceiving consumers and extracting money from their pockets, it becomes unethical.
Ads with a high level of artistic creativity are more likely to be effective. They have visually pleasing verbal, visual, or auditory components.
Aesthetically pleasing textual, visual, or sound components can be used in advertisement with a high degree of creative imagination to make an advertising effective.
A Successful Advertising Campaign's Key Elements:
Advertising lets businesses remain ahead of the market while competing with other companies. Advertising is the process of persuading customers that you are the best option.
It generates jobs, offers free and low-cost media to the public, and promotes media independence.
Strategic advertising is a well-planned method for reaching and persuading a buyer to purchase a product or service.
Few ways to promote a campaign are:
Advertising is the most effective means of reaching out to consumers. Customers are better informed of the brands present in the industry and the range of goods available to them due to advertising.
An advertisement strategy is a tactic for reaching out to customers and persuading them to purchase a product or service.
Social media is the most cost-effective way to advertise any company.
Google AdWords, now known as Google Ads, is by far the most popular internet advertising platform for businesses of all sizes.
Some of the ways that can be used to promote small businesses are:
Objectives of advertising are:
Advertisements served to consumers on social media sites are known as social media ads or social media marketing. User information is used by social networks to serve highly targeted content based on experiences within a certain platform.
It is completely free to set up a company account/page and share on social media. You will use the platform to share photographs, videos, news, and build a community to promote your company or product for free.
With advanced targeting capabilities, social networking platforms like Facebook will help you draw your potential clients, helping you to drive more targeted traffic to your blog. This is the most efficient way to make the most out of your campaign budget.
Marketing entails far more than just ads. Advertising is a part of marketing; it is the process of making your goods and service available to a target consumer or industry, while marketing is the process of preparing a product for sale. Marketing is, in several respects, both study and practice, whereas advertising is strictly practice.
Different types of advertising are:
Advertising is a part of marketing; it is the process of making your goods and service available to a target consumer or industry, while marketing is the process of preparing a product for sale. Marketing is, in several respects, both study and practice, whereas advertising is strictly practice.
Advertising is a method of persuasion whose aim is to convince prospective buyers to purchase a product or service, while advertisement is (marketing) a commercial solicitation designed to sell an object, service, or something similar.
Your advertising goal is to mark your product, service, or cause and increase recognition and exposure. Growing page visits and inspiring consumers to engage with or read more about your brand may be among your goals.
Objective of social advertising are:
The reach goal is straightforward. This is a reasonable choice if you have an ad that you want a huge amount of viewers to view but don't need to optimize for any particular action other than getting the ad shown.
Mistakes to be avoided in advertising
A jingle, to be catchy, must have a fun music and lyrics. When a jingle leaves the customer with a memory of the brand, one might say that it is also successful.
When a group of creatives comes together to create an advertisement or video that dynamically and successfully tells the story of a company or non-profit, it is known as creative advertising.
A marketing strategy is a company's overarching approach for reaching out to potential buyers and converting them into paying customers for their goods or services.
Fake, deceptive, and obscene ads should be avoided at all costs.
There are many ways one can advertise locally. Few of the ways are listed below:
Advertisers and brands should use these advertising techniques
The three types of persuasive advertising techniques are ethos, pathos, and logos. Each group elicits a particular response from the speaker and the audience.
In marketing, semiotics elicits an emotional response.
Symbols' emotional meanings take over the logical self and convince you to make assumptions on an advertisement message. Semiotics are used by advertisers to appeal to your feelings and focus their ads on your emotional reaction
In ads, repetition is used to hold a brand or product in front of customers' minds. Repetition can help create brand familiarity, but it can also contribute to consumer fatigue.
A mark, sign, or term that denotes, indicates, or is interpreted to indicate a meaning, person, or relationship is referred to as a symbol.