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Creative Agency, Branding and Design, Brand Value, Content Creation, Media Releases
Advertising in Nepal
Pedal Advertising & Digital Marketing is the best full-service advertising agency in Nepal with a 360-degree approach. Different types of advertising agencies does advertising in Nepal like; branding, brand positioning strategy, campaign formulation, commercial ads development, ads campaigns, branding and brand management, makes promotion and advertising strategy and release the communication through various available mediums. We are among those advertising agencies in Nepal which is laced with ground-exploding ideas by seeing things differently to go behind the unusual. As a renowned ad agency in Nepal We don’t only sell products; we also make iconic brands.
Ad agencies helps promote or sell a product, service, or idea through non-personal messages to openly sponsored platforms. Top advertising agency communicate through various mass media of ATL (Above the Line) – Television, Radio, Print (Newspaper & Magazines).
Top advertising agency upsurges with a simple objective – win consumer’s hearts and minds. Pedal Group combines strategy, design, copy, advertising, and research to creatively drive your brand. We take pride in rendering a fresh perspective to your brand image through an exacting procedure – consultation meeting. Our account planners and executives value your engagement and are ready to share any new idea relating to creative strategy.
Importance of advertising agency
Advertising agency makes Brand Strategy to improve the consumer experience, competitive advantage, and financial performance. What you stand for, a promise that you make, and the personality you convey are what formulates your brand positioning strategy. It does include your logo, color palette, and slogan, but above all brand strategy defines your objective and the reason for your brand’s existence.
- What’s your brand objective, who are your customers, long-term success
- Brand Positioning – owning a space in the mind of your buyer
- Competitive Positioning
- Differentiation Point
- Right Creative Message – Right Time – Right Place
- Where do we want to fit?
- Brand Personality
- Mission – Value Proposition
- Language – Connection & Emotion
Our Services as Advertising Agency in Nepal
We bring unique skills and experiences to the table to draft a mechanism by which your company goals and priorities are translated into a concrete strategy. Based on the brand positioning big idea, we create compelling contents that act as a primary means to achieve those goals. Be it social media posts, quizzes, video scripts, motion graphic scripts, radio/audio advertising, blogs, website copy, interviews, research, brand stories, press releases, company profile, sales collaterals, FAQs; we are there for you.
We practice writing persuasive marketing and promotional materials that inspire individuals to take specific action as defined based on emotional behavior. From making a purchase, clicking on a link, contributing to a cause, or arranging a consultation, we ensure the targeted audience convert through our compelling copy. Our in-house ad and promo team writes the best advertising copy, landing pages, sales collaterals, product descriptions, direct mail copy, or newsletters, we got it all covered for you to create the right bend of brand value.
After a thorough analysis of what your brand values stand for, we make your brand say the beliefs, how your product is conveyed, and what individuals want to feel as they engage with it. Essentially, your brand identity is your company's personality and a commitment to your clients. As a creative agency, Pedal group provides the following services to improve your brand identity and brand name.
The core of your brand identity is your logo design. You need to keep in mind that the logo should convey who you are and what you value as a brand. We make them visually appealing: simple, clean, and uncluttered to play with the expectations of your industry that give your audience a lasting impression.
Color & Type
Your prospective consumers have psychological ties to various colors, and strategically utilizing branding colors and logo colors can have a serious effect on how your audience perceives your brand. We want to think about your briefs form and shape when it comes to your designs. To reinforce the desired response from your customers, this subtle but effective element is a must.
We practice grouping pieces together in a manner that is consistent with the schematic design arrangement. The eye-catching places on a geometric surface area are well recognized by our team to develop collaterals according to the media chosen.
Letterhead & Envelope Style
Your customers expect the letterhead and envelope style to be planned and designed professionally. You do not want your branding materials to be dated or lack visual appeal. This could reflect poorly on your business if ignored.
A well-designed brochure acts as an ideal introduction to your company. Accurately distributed, brochures can extend the visibility of your business. When reaching out to new customers, brochures are great marketing tools. When a brochure is not designed properly, it says a lot about your business as a well-designed one, so make sure it sends the exact message as you wish.
Attractive catalog concept plays an important part in building the brand's corporate reputation in the marketplace. We ensure to create your company’s catalog contain every significant information that makes it attractive to your customer.
Print Ad Design
Print advertising is more associated with readers on an emotional basis than digital. It creates an opportunity for readers to ponder over the item and its message in a manner that other platforms do not. We present a tangible opportunity for prospects to connect with the message of your business in terms of their gain, wants to be, to do, or to save.
Print Material Design
Getting effective, well-designed print marketing materials can add to your company's reputation and create brand recognition. Your branding establishes a bond with your clients that is visual and emotional, and we create that differential good design that becomes the reason your potential customers buy from you.
Consistency is the key to successful branding, and the key to consistency is graphic design. The framework for transmitting your message is generated by graphic design, so your audience understands YOU with every message you send over time. Consistency builds trust, confidence that your brand is familiar to everyone.
Visiting Card & Identity Card Design
Visiting cards are the gateway for your esteemed business. They help people you meet to get in touch with you and also acts as a bookmark to help you maintain a point of contact. We align your brand and its content to be clear when someone comes across your visiting card or identity card for your entire team.
Your awesome identity and authentic promotion connect with consumers, steadfast consumers, and potential buyers. We propose you the best brand merchandising at the most effective promotional tactic that, when handled the right way, leads to your strong revenue returns.
Packaging Design- Your product’s packaging design is the place of contact where your potential customer decides the ice-breaking question: buy or don’t buy? It is an extension to your brand identity that creates the first strong impression with all the information. The protection, storage, and transportation feasibility are well-taken care of by our creative designers to create a customized design for your product that will compliment your unique idea. We ensure it looks appealing on the shelves with correct fonts, colors with special attention to detail.
Space Design- A good space design curates the right ambiance and entire experience of your service area; your restaurant design, retail outlet, departmental marts, or stores. The movement patterns in physical paths, sightlines, signage and way findings, lighting and materials, and your brand connection through colors play a magical role for your customer to experience. We ensure that your dream project is well developed for easy walk-in conversions and build returning customers.
Our connection with national and international media services is especially leveraged to advertise your enterprise or product. We are the top advertising agencies in Nepal that provide various media services through:
Once we’ve produced a compelling TVC based on your brand requirement, we air the same spots on Television in Nepal. There are 100+ TV channels in Nepal whom we have kept a strong bonding with to place your TV spots at the right place based on the Television Rating Point (TRP) calculating the viewership as well as the coverage. The popular Soap programs, Sitcoms, News, or Music related programs are chosen correctly to give you the maximum viewership. Judging on the availability and need of spot placement during prime time, we float 15/30/45/60 seconder Television Commercial Ads across. Not only the TVC spots, but we also arrange to place flat or L-shaped Astons at different intervals of programs. Sponsorship tags brought to you by / time check can also be benefitted along with product integration within the program content itself.
As soon as we create a persuading Jingle or Radio Spot, we work upon placing them on the right set of radio stations based on their location coverage. The listenership of the radio channels has been consistent for a decade now operating for almost 18 hrs. per day by all the Nepali Radio Stations. However, the most prime timings for radio are considered during 6 AM to 11 AM, and 5:30 PM to 11 PM. The office hours traffic on the road has the highest listenership which is considered while drafting your media plan. Accordingly, we can also buy-out the properties like time checks / brought to you by / coming up by (brand).
To boost consumer awareness and allure potential customers, we also print ads on daily/weekly newspapers, and magazines. Based upon the circulation numbers and readership we choose out the best print publications available to give you the maximum leverage. The impact is justified by the CC (i.e., Columns * Centimeter) that involves the space on a defined newspaper. We can also create properties that associate with your brand and place a regular ad to make maximum impact. Island ads/text wrap ads can also give your brand maximum mileage by being the eye-catcher. Advertorials play the best to deliver the exact message that your enterprise wants to communicate.
OOH (Out of Home / Outdoor Media)
Out of home advertising reaches customers when they’re outside of their homes. We design to grab your customers' attention who are on the go or wait in high dwell-time locations. This traditionally entails everything from billboards to shelters for taxis, benches, and everything in between.
We are the best advertising company in Nepal for OOH advertising with broad offerings:
- Contemporary and high-tech billboards advertising
- Gantries/ Bridge-panels Advertising
- Uni poles Adverting
- Bus shelters Advertising
- Airports Advertising
- Inflight Advertising
- Buses/Micro Vans/Taxis Advertising
- Cafes Advertising
- Bars Advertising
- Restaurants Advertising
- Health clubs Advertising
- Colleges Advertising
- Arenas Advertising
- Gas stations Advertising
- Convenience stores Advertising
- Modern Trade stores Advertising
- Retail Out Stores Advertising
- Barbershops Advertising
- Public spaces Advertising
We work upon choosing the correct type of printing to meet your needs in terms of quality, speed, and budget. Digital printing comes in all shapes and sizes and offsets lithography and other print processes that require a good deal of skill and knowledge. We will work as your production team ensuring your printed material meets the standards for your brand. Printing is the creation of printed and/or copied content from digital or hard copy format originals, including (but not limited to):
- Catalogue Printing
- Leaflet Printing
- Visiting Card Printing
- Calendar Printing
- Diary Printing
- Merchandise Printing