Brand building is a tough journey, yet a crucial aspect for every business. It creates a visual image in minds of people and determines how they perceive the brand. Brand attempting to establish its presence hence needs to be careful in creating its strategies to remain connected to people for long. The way people used to perceive the brand has changed now. They want to interact with the real people or want to know about the persons behind the brand rather than just the products. That is where social media has taken a buzz.
Through Social Media people can easily connect with the brands. They can make a query and get instant reply. People get to know about behind the scenes and even know the vision of the brands. Here, Facebook seems to have ruled the social media space followed by Instagram, Twitter and LinkedIn.
All the platforms have their own specialties and own set of audience. Facebook is used by all segments of people and hence, a platform for every type of businesses but when we talk about Instagram it again caters the niche segment of youths. Those who are art lovers, fun lovers, travel addict, photography freaks and other similar interest are mostly active on this platform. Twitters are generally for media persons, celebrities or popular brands who want to spread their news to greater audience in lesser time.
LinkedIn, however, is different from all these and is considered as purely professional network. Here, a person’s profile is built, and industry related news is circulated the most. People even take advantage of the groups to discuss on a topic. You can even check how many times your profile is appearing in the searches and who are actually viewing your profile. People actively share their views on this platform. B2B type communication flourish here more than B2C type. According to some reports, it turns out to be second most preferred medium among B2B marketers.
Some benefits of LinkedIn presence are:
As a business, how can you establish your page on LinkedIn. The infographics below, from LinkedIn will give you broad Insight.
If your brand is not on LinkedIn, create a business account and increase your visibility and credibility.
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