Content Marketing is a Strategy of digital marketing which involves constantly creating and distributing valuable and relevant content that creates engagement and turns users into potential customers within a certain period of time. Although it is highly challenging to know which content would interest a particular user, much can be known about them from their digital footprints.
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Online targeting methods have made it possible to target them more precisely using that information. Content marketing tools like Facebook, Google, Instagram, TikTok, b2b content marketing, etc. have been gaining popularity among the advertisers only because of their capability to reach a precise audience. Further, they have also helped brands to cut costs and attain a higher return on investment.
Effective content marketing ideas should touch the resonant chord of prospective consumers. Hence, successful marketers around the world are highly devoting their time to devising new digital content strategies. Example of content marketing includes making content strategies, market branding, brand positioning strategies, etc. Virtual Reality – VR experiences, Augmented Reality, etc. have been considered to drive more users and create higher engagements but they need greater expertise and investment.
Medium-scaled enterprises can therefore focus on 5 basic but effective content marketing types that have worked wonders for a long time. Innovative approaches in these areas will help brands create indulgence and generate sales.
The five most popular content marketing types include:
Video contents have the highest engagement among different types of content shared online. A well-planned video content marketing will help brands spread brand messages easily among people. Videos with humor, challenge, fascinating facts, emotion, etc. perform well on social media. So established brands have started using storytelling through videos and promoting their products.
Although many digital experts are of the opinion that nowadays email as a marketing proposition has lost its sheen, research tends to suggest the contrary. Newsletters, with contents adapted from the blog posts, still have the desired reachability for a brand as it has been found that individuals rarely fail to notice the contents in their mailbox.
Similarly, blogs with details on a particular subject are widely referred to learn about new progress. Every day people are researching new topics. Well-planned blog content can provide brands an advantageous position to talk about their product features in detail.
Billions of eyeballs on a daily basis are glued onto social media sites such as Facebook, Instagram, Linked In, Pinterest, etc. Astute social media content marketing strategies can ensure in spreading brand awareness, lead generation, creating brand advocates, and ultimately in brand conversion.
Social media support a variety of content types like videos, images, carousels, 360 images, Live videos, user-generated content, instant articles, and a mix of different other experiences. A robust social media content strategy can play a key role in making a brand discovered, engaged, and maintain a long-term relationship as a happy customer.
Visual medium in the current context has gained prominence over all other mediums of marketing communication. Even the most complex of information pertaining to the brand can be easily condensed into easily understandable infographics to achieve the desired brand objectives.
Reports, Findings, Processes, and highlights of key ideas are widely communicated with these types of visual content marketing strategies.
User-Generated Content refers to any type of content which has been developed by users without being paid for. It may be a testimonial, blog post, review, rating, etc.
The online marketplace brings into focus the asymmetry of market information to the consumers. What products are available? What options exist? What would be the best purchase decision? What services to opt for?
Online reviews for such products and services help solve this quandary and help brands to sell making customers act as their brand advocates. Well devised user-generated content marketing strategy will help brands reach heights in no matter of time.
A well-planned content marketing strategy plays a critical role in brand development. An Integration of several types of content will help the brand reach people with different online behaviors and create a greater impact.
With the help of content marketing strategy agencies, create content, manage perceptions, convert prospects and expand the business.
Pedal Group is the leading content marketing agency in Nepal helping you establish your business as an authority with informative, targeted content with a strategy that follows your audience and boosts your SEO efforts even further on the digital media.
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